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In May 2015, Kinney and his wife Julie opened 'An Unlikely Story,' a local bookstore and cafe in Plainville, Massachusetts.

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Over 250 million copies of the Diary of a Wimpy Kid books have sold globally as of 2020 and the series was developed into feature films for which Kinney served as executive producer. He also created the kid-friendly website Poptropica which includes two islands called ' Wimpy Wonderland' and ' Wimpy Boardwalk', where the Diary of a Wimpy Kid characters and events are featured in the Poptropica universe. Kinney works full-time as a writer/illustrator. Kinney at a book signing event in Israel, 2016 In 2010, 2011, 2012, 2014, 2015, and 2016 the series won a Nickelodeon Kids Choice Award for Favorite Book. In April 2009, TIME named Kinney one of The World's Most Influential People.

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To date, eighteen Wimpy Kid books have been released, including a movie diary and a Do-It-Yourself Book, and even a biography that Gregory's best friend wrote. When many online readers requested a printed version, Kinney agreed, and in April 2007, Diary of a Wimpy Kid was published. The book became an instant hit, with the online version receiving about 20 million views as of 2007. Abrams, Inc., to turn Diary of a Wimpy Kid into a print series. In February 2006, during the New York Comic Con, Jeff signed a multi-book deal with publisher Harry N. He worked on his book for almost eight years, before showing it to a publisher in New York. The website made daily entries until June 2005. In May 2004, FunBrain and Jeff Kinney released an online version of the story, titled Diary of a Wimpy Kid. In January 1998, Kinney brought up the idea of a middle-school weakling named Greg Heffley, who writes illustrated stories about his personal life. It was in college that Kinney created a popular comic strip, Igdoof, which ran in the school newspaper, The Diamondback. He attended the University of Maryland, College Park in the early 1990s. He has an older brother and sister, and a younger brother. Kinney attended Potomac Landing Elementary School and later Bishop McNamara High School, where he graduated from in 1989. Kinney was born and raised in Fort Washington, Maryland.